Graphic Design & Deconstruction

Deconstruction is the view that not one opposite is more fundamental than the other, for example, speech and writing. Speech can be seen as a much more important form of communication whereas Deridda, who coined the term, believes both speech and writing are as important as each other.

Luptons document of text suggests that a body of text helps readers avoid reading as opposed to forcing the reader to follow a direct and linear structure. By giving the viewer the opportunity to choose their own navigation through the body of text it allows them to break it up and see the importance of what they want.

Text was originally hand rendered and therefore the documents where riddled with errors, marks and gaps passed throughout process of copying and distribution. This reduced the reliability and trustworthiness of the source. the introduction to the printing press allowed the original author to have his document proof read and printed without errors. A standardising of all items distributed meant readability and the overall trust of the sources where restored as people knew who the author was and who printed the item.

Roland Barthes believed that there was a birth of a user and a death of the author. This meant that the user was more important than the author as the author may have finished a book and its meaning but the user would be the one to expand any ideas or information given. Examples of this could be graphic design where designers have taken Barthes view and realised they can exploit this by creating new structures and grids to make text layouts.

Ed Fella
http://www.valpo.edu/artmuseum/news/edfelladonation.php

Ed fella was Graphic Designer who had a key importance on the development of typography and Deconstructionist design. 

In this piece we are very aware that the artist has used type to showcase the deconstructionist style. Rather than conforming to a usual structure or composition Fella has used a unusual way of laying out the type. Using a wide range of styles to create a sense of confusion and in turn helping readers avoided reading by giving them multiple starting points.

Although a simple colour scheme has been used here it doesn't quite simplify how it should be interpreted or give the viewer any help with navigation.